The comics industry as a whole was struggling in the late seventies.
“According to Shooter, it was fellowMarvel editor Roy Thomaswho brought Lucas new movie to the publishers attention.
Adapting a movie with the hokey title’Star Wars’seemed like folly to most.
I was told that Stan kept him waiting for 45 minutes in the reception room.
But if so, it still reflects the mood at the time.
issue adaptation came out in advance of the movie.
Driven by the advance marketing for the movie, sales were very good.
Then about the time the third issue shipped, the movie was released.
Sales made the jump to hyperspace.Star Warsthe movie stayed in theaters forever, it seemed.
Not since the Beatles had I seen a cultural phenomenon of such power.
The comics sold and sold and sold.
We reprinted the adaptation in every possible format.
They all sold and sold and sold.
Marvel is still publishing Star Wars comics to this day.
Its easy to seewhyStar Warsdid so well at Marvel.
Star Wars is a multimedia franchise that started in 1977 by creator George Lucas. After the release of Star Wars: Episode IV- A New Hope (originally just titled Star Wars), the franchise quickly exploded, spawning multiple sequels, prequels, TV shows, video games, comics, and much more. After Disney acquired the rights to the franchise, they quickly expanded the universe on Disney+, starting with The Mandalorian.
At the time of the original films release, the concept of film franchises was still in its infancy.
Would Marvel Comics Exist Today If Not forStar Wars?
Its wild to think about, but Marvel Comics might not exist today if not forStar Wars.
Its wild to think about, butMarvel Comicsmight not exist today if not forStar Wars.
The originalStar Warscomic book series is available now from Marvel Comics.
Source:Jim Shooter
Star Wars is a multimedia franchise that started in 1977 by creator George Lucas.
Star Wars is a multimedia franchise that started in 1977 by creator George Lucas. After the release of Star Wars: Episode IV- A New Hope (originally just titled Star Wars), the franchise quickly exploded, spawning multiple sequels, prequels, TV shows, video games, comics, and much more. After Disney acquired the rights to the franchise, they quickly expanded the universe on Disney+, starting with The Mandalorian.
