The Conjuring
Five movies in,The Conjuringuniverse is Warner Bros.' most successful cinematic universe.
Money-making needs to be regular and sustainable.
The most expensive,The Conjuring 2, cost $40 million, a fraction of your average blockbuster.
The structure and characters are all straightforward, following broad archetypes and standards without much deviation.
And there isn’t some massive divide between audiences and critics here, either.
As film-goers have been seeing these en-masse, reviews and discourse have been generally favorable.
The individual film comes first.
Indeed,The Nun’s endingis set up forThe Conjuring, a movie that already exists.
The planning aroundThe Conjuringuniverse has been subdued and careful.
There’s one movie a year and only ever one or two in development that are publicly spoken about.
Every move is considered and smart - and easy to change.
The big game plan of superhero franchises can look impressive, but it makes adjustments harder and obvious.